Session 5 - Business Development Series: Online Tools and Resources
2/12/2010
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Friday, February 12, 2010 9:00 a.m. to 12:00 p.m.
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Where: |
Phenomenex 570 Madrid Avenue, Bldg. 8 Torrance, California 90501
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Contact:
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Denise Ross
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Business Development Online: Tools and Resources with Steve Weed
There is a lot of talk about generating business and enhancing your brand online, but is it worth the effort for your practice? If you are asking yourself this question more often, join us to learn more about blogs, email tools, and online strategy. If you need a reality check or want to know if you are using Internet technology to its full benefit for you, this session is for you!
- How do I get started with LinkedIn and what other social media sites work?
- How can a blog increase my reputation and get people to my website?
- How to do I implement an email newsletter or solicitation? When does it make sense for me?
- Is my Website sending the right message?
- How can I increase traffic to my Website?
- How do I decide if a new technology fits my marketing strategy?
Stephen Weed has an extensive work history in Internet technology, especially in how people implement new technologies and how to develop a strategy for consulting practices. He has taught social media, search engine optimization and related topics to many groups. He was on the board of ASTD for two years, so he knows our trade well.
Stephen Weed began working in technology in 1993 by supporting Netscape, the first browser not made by Microsoft. In 1998, he headed the technical support staff for Mattel’s Interactives software division. Currently he is a principal at Landau Design, a creative services company that specializes in content management Web development. He works with business owners to define their Web projects and to implement a strategy to increase their search engine results (search engine optimization).
Stephen has a master’s in organization development and a bachelor’s degree in marketing. He is married and has two sons.
Pre-registration and pre-payment required! |
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