New Five-Part Professional Development Series!
Starting January 15th 2010, five consecutive Friday mornings through February 12, 2010
Business Development Acumen
This five-session series is designed for both external and internal professionals who seek to dramatically expand their knowledge and skills in business development. We have secured best-in-the-business presenters to cover five absolute must-have building blocks to ensure that your business flourishes in today’s economic climate.
Note: Each session is a standalone workshop.
You can register for sessions individually or register for all 5!
To register for individual sessions, click on the the Register link under the topic title.
To register for all 5, click on the Session 1 Register link.
The five sessions include:
January 15, 2010 – Mike Rounds
January 22, 2010 Rescheduled to February 26 due to Weather
Gerry Foster
January 29, 2010 – Mark Friedman
February 5, 2010 – Mike Rounds
Friday, February 12, 2010 – Steve Weed
All Session Times & Location:
9:00am – 12:00pm
Phenomenex, 570 Madrid, Torrance, CA 90501
Session Pricing:
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$49.00 per session; $225.00 for all five seesions (ASTD-LA Members)
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$69.00 per session; $315.00 for all five sessions (Non ASTD-LA Members)
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Include One Year Membership with Registration - Just $60
January 15, 2010 – Mike Rounds
If you’re a professional on the way up and don’t make yourself stand out in your industry, you’re
just another me too trying to get ahead.
Our culture equates an author with being an expert! Think of the impact on your career by being the one who literally wrote the book! Want to be published? Now? Cheap?
In this informative and entertaining program you’ll learn everything you need to know to
create your own books, booklets, and other products. The class will show you how to:
• Be published—quickly and easily
• Write a book in 30 days or less and tips booklets in one day
• How to Be E-Published for FREE!
• Produce audio products in 30 days
• Create booklets and quick tips in a single day
• Turn PowerPoint™ into products
• Create and distribute Podcasts
• Create different kinds of books you can self-publish
• Obtain ISBN and bar codes
• Obtain copyright and trademark protection for your work
Stop leaving the bulk of your fees on the table – learn how to package and promote your skills with written material and begin enjoying the benefits of being a published author.
February 26, 2010 – Gerry Foster
You will learn personal branding and marketing principles, concepts, strategies and tactics that will enable you to reach more customers, make more sales, and generate significantly greater profits. Your overall goal is to get your branding and marketing to cause potential customers to conclude: "I’d be out of my mind not to do business with you!” This will be an interactive training session will cover the following topics:
- Transforming yourself into an indispensable Personal Brand
- Crafting a powerful brand message that "gets you in doors" and pulls clients
- Targeting your ideal market - those who are most likely to use your services
- The importance of designing a hard-to-resist, outcome-based, not process-based, set of services and programs
- Formulating a brand promise statement that gets attention, generates interest, creates desire, and induced action
- Delivering a potent Value Proposition
- Connecting with qualify prospects and converting them into paying clients
January 29, 2010 – Mark Friedman
In these tough economic times, successful companies are measuring the effectiveness of their marketing, sales and training budgets and spending money only on programs that drive sales and profits.
But how can your company do this?
There are two major "Black Holes” in marketing, sales and training programs that confound and aggravate CEOs and marketing managers:
- CEOs spend a lot of money on marketing and training programs and have no idea whether they are driving revenue and profits
- The marketing and training departments conduct programs and don't receive credible feedback on the effectiveness of these programs
These "Black Holes” contribute to the inability to identify the programs that are working, and those that aren’t contributing to the company’s bottom line.
Increase the Overall Value of your Company
By following the tips and steps outlined in this workshop, your company will be able to track the ROI for your marketing, sales and training programs and dramatically increase its overall enterprise value. By being correctly systems and process-driven, your organization will experience optimum consistency and predictability of revenue and profits.
You will learn:
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How to measure marketing and training ROI, allowing you to measure and maximize your results
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How to quantify the response rate of your marketing and training programs with a closed-loop management system
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How to optimize marketing and training effectiveness by building best-in-class Account and Personnel Profiles.
February 5, 2010 – Mike Rounds
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Do you have valuable knowledge that’s worth sharing?
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Want to make six-figures speaking about what you know best?
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Want to get more clients through speaking?
If you want to enter the highly lucrative business of seminars, workshops and public speaking, this workshop is for you!
In the dynamic program you’ll discover:
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How to make six-figures talking about what you know best
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The pros and cons of working for seminar companies
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A variety of techniques for booking more than 100 PAID gigs per year
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How speakers’ bureaus work
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How to create support materials people want to buy
Don’t be conned by the razzle dazzle fluff other people are selling. Learn how to do it
properly and profitably. Remember, being a professional speaker is like any other business
- you need to structure and run it as a business to be profitable. Your knowledge and experience is valuable so why not cash in on it and reward yourself for your hard work? Come to our program and learn how to share your expert advice to help people and businesses who are interested in high-content speakers with immediately usable information.
Friday, February 12, 2010 – Steve Weed
There is a lot of talk about generating business and enhancing your brand online but is it worth the effort for my practice? If you are asking yourself this question more often, join us to learn more about blogs, email tools, and online strategy. If you need a reality check or want to know if your are using Internet technology to its full benefit for you, this session is for you!
- How do I get started with Linked In and what other social media sites work?
- How a blog can increase your reputation and get people to your website?
- How to do I implement an email newsletter or solicitation? When does it make sense for me
- Is your website sending the right message?
- How can you increase traffic to your website?
- How do I decide if a new technology fits my marketing strategy?
Stephen Weed has an extensive work history in Internet technology especially in how people implement new technologies and how to develop a strategy for consulting practices. He has taught social media, search engine optimization and related topics to many groups. He was on the board of ASTD from two years so he knows our trade well.
The Presenters:
Mike Rounds is a professional speaker, trainer and author who delivers over 150 paid speaking
programs each year. He owns a publishing company, CPM Systems, and has authored over 100 products including a book on project management for Prentice-Hall™.
His speaking career includes over 3,000 paid engagements throughout the world including
commercials for Buy.com™, the voice of the interviewer on ‘Meet the Pros’ audio CDs, over 150
college seminars each year, over 300 talk radio show appearances, and is a past-president of the
Greater Los Angeles Chapter of the National Speakers Association. He spent four years as a "road warrior” for CareerTrack Seminars™ and has delivered presentations as far south as Buenos Aires and as far east as Singapore and the Philippines.
He has personally published over 120 books, audio, and video products and is the author of Self-
Publishing for the Clueless®, Trademarks and Copyrights for the Clueless®, and Book Marketing for
the Clueless®. He has served as president of the National Speakers Association in Los Angeles, chaired NSA national committees for three years, been awarded their Golden Microphone for speaking excellence
and won their prestigious "Connie” award for platform skills, offered programs at the NSA’s Winter
Workshops, National Conventions, Local Chapters, as well as taught aspiring speakers at their "Speaker’s School.”
Gerry Foster is an international motivational speaker, trainer, consultant, and lecturer on the topic of branding. He is the owner and President of Gerry Foster Marketing, a 20+ year training and development company that specializes in showing entrepreneurs how to transform their businesses into an irresistible brand so they can attract more customers and get the success they deserve.
Born and raised in Detroit, Michigan, Gerry overcame acute obstacles on his road to success. An avid speaker and a very spiritual person, he addresses the keys to self-empowerment, breaking through barriers, and developing an unstoppable drive to accomplish anything you want in your business or career by unleashing the greatness of your brand. Regarded as one of the top brand strategists in the nation for small business owners, Gerry is passionate about helping entrepreneurs who want to step into their greatness. Currently residing in Los Angles, CA, he knows all to well about the challenges of achieving one’s best by promoting "brand excellence.”
Stephen Weed began working in technology in 1993 by supporting Netscape, the first browser not made by Microsoft. In 1998, he headed the technical support staff for Mattel’s Interactive’s software division. Currently he is a principal at Landau Design, a creative services company that specializes in content management web development. He works with business owners to define their web projects and to implement a strategy to increase their search engine results (search engine optimization).
Stephen has a Master’s in Organization Development and a Bachelor’s degree in marketing. He is married and has two sons.
Mark Friedman is an experienced, results - oriented executive with over 25 years of proven success in managing Sales, Sales Lead Management, Telemarketing, Marketing and Customer Service. Notably, world-renown consulting giant Accenture and the Distribution Research and Education Foundation have recognized one of his programs as a Wholesale Distribution Industry Sales "Best Practice”; the program overview was published in "Maximum Sales Velocity: How to Build a World-Class Sales Organization” by David P. Woodrow.
Mark possesses the outstanding ability to assess a company’s current Sales Chain and make recommendations for dramatically improving sales results and productivity while providing the infrastructure to determine ROI for each Marketing activity. Among his accomplishments was revamping a moribund program generating a mere $175,000 in revenue per year and increasing the "top line” to over $113 Million in 3 years. Additionally, he has increased sales volume by over 50% in call center environments at several companies by integrating Out-Bound Telesales capabilities with the In-Bound Customer Service group. Mark has proven that he is a high-energy achiever and team builder in an often – neglected area.
His articles on Sales Lead Management have appeared in Network World, Sales and Marketing Excellence, Sales and Service Excellence magazines, the PMMI Newsletter and MHEDA Journal.
Mark is an Optimal Thinking Associate and has spoken at national events, such as the PMMI (Packaging Machinery Manufacturer’s Institute) Marketrends conference, the 50thannual MHEDA (Material Handling Equipment and Distributor’s Association) conference and the CGNA (Controls Group North America) conference about Sales Lead Management.
"We're looking forward to learning with you!"
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